![av1 video codec av1 video codec](https://cdn.mos.cms.futurecdn.net/9QHc9ERzyJsfeV8p4YeUoZ-1200-80.jpg)
Thereby after the release YouTube progressively pushes through VP9 adoption, as of now a good amount of YouTube content will be streamed in VP9 format when it is possible at client side. As a codec for production usage, libvpx-VP9 considerably outperforms x264, a popular open source encoder for the most widely used format H.264/AVC, while is also a strong competitor to x265, the open source encoder of the state-of-the-art royalty-bearing format H.265/HEVC codec on HD content. Therefore, in an effort to create an open video format at par with the leading commercial choices, in mid 2013, Google launched and deployed the VP9 video codec. It is widely acknowledged that the success of web applications is enabled by open, fast iterating, and freely implementable foundation technologies, for example, HTML, web browsers (Firefox, Chrome, etc.), and operating systems like Android. Therefore predominant bandwidth consumers such as video-on-demand(VoD), live streaming, and conversational video, along with emerging new applications including virtual reality and cloud gaming, that critically rely on high resolution and low latency, are imposing severe challenges on delivery infrastructure and hence creating an even stronger need for high efficiency video compression technology.
![av1 video codec av1 video codec](https://www.muvi.com/wp-content/uploads/2019/07/Role-of-Video-Codec-in-Video-Streaming.jpg)
Over the last decade, web-based video applications have become prevalent, with modern devices and network infrastructure driving rapid growth in the consumption of high-resolution, high-quality content.